How OMG Marketing Agency Automated Payments and Eliminated Manual Invoicing with Pinch

Industry

Digital Marketing Agency

Challenge

Online Marketing Gurus agency faced challenges in managing payments for their international clients, particularly those dealing in multiple currencies. The need to set up separate accounts and files for different currencies complicated their invoicing process. Additionally, their existing system lacked features for efficient payment tracking and client reminders, leading to delays and frustrations.

Results

By integrating Pinch Payments, OMG marketing agency has successfully streamlined their payment processing across different currencies, improved client communication with timely reminders and receipts, and leveraged new features like the Chrome extension for better operational efficiency.

Key Product

Product one

30%

Time saved on payment processing

25%

Improvement in client satisfaction

20%

Increase in international transactions

15%

Reduction in payment delays

As a small business, we enter into a lot of partnerships for our companies but I would say that Pinch was by far the easiest decision that we made in picking a payment gateway. A lot of the ways that Pinch operates indicates they are clearly aware of the struggles with small businesses in this country. At the end of the day, we just want to collect payments on time, and Pinch is a true leader on the accounting software front. It creatively accepts payments, minimises stress and eliminates the need for us having to do unnecessary stuff.

Moe

Finance Manager

About Online Marketing Gurus Agency

Online Marketing Gurus (OMG) is a leading digital marketing agency based in Australia, specialising in SEO, SEM, and content marketing for businesses of all sizes. The company aims to deliver measurable results and high ROI for their clients.

How Pinch Payments Helped

OMG was looking to minimise and streamline its finance and accounts receivable processes, and Pinch did the job. The team found the interface simple, intuitive, and an absolute breeze to use. There was no confusion with regards to what a certain button did or what a certain word meant — making it easy for the team to quickly integrate into their day-to-day work.

What’s more, Pinch also supported OMG’s international payment needs as the company continued to work with more global clients. Clients also reported numerous struggles with manual payments when paying by credit card. Pinch offered a simple payout link that clients could click on and schedule a payment themselves.

Last but not least, the team loved Pinch’s commitment to customer service. With 24/7 around-the-clock coverage and support, OMG found the onboarding process smooth and seamless — allowing them to see the benefits of the platform sooner rather than later.

One point of contact

Before Pinch, clients had to deal with three different entities within the business. Today, Pinch enables clients to connect directly with one point of contact, while the payment system works flawlessly in the background.

Chasing up payments

With so many payments to manage, inevitably a payment gets missed or delayed — which can quickly snowball into bad debt if it’s not addressed. Pinch enabled OMG to detect and collect failed payments in a timely manner, helping the business save time and money.

Stress-free and seamless payments

Pinch talks to all of OMG’s systems, from its accounting software to its marketing platforms. By working hand-in-hand with OMG’s existing processes, Pinch gives the business an incredibly streamlined workflow with regards to collecting payments.

Outcome

Since implementing Pinch Payments, OMG marketing agency has completely overhauled its online payments system for the better. The team no longer has to worry about missed invoices or manual payments, and Pinch has shaved countless hours off their finance and accounting processes. With Pinch’s all-in-one package and extensive integration, the company found a one-stop-shop that could be implemented with its accounting software — and it’s safe to say they aren’t going back.