Taking on DocuSign: The Aussie Founder Behind Annature | Corey Cacic
PM, ID
In the final episode of Season 2 of the Pinch Me I'm Dreaming podcast, Joe McCord sits down with Corey Cacic, founder and CEO of Annature, one of Australia's leading digital signature platforms. Corey shares his journey from software developer to tech founder, building Annature from the ground up and taking on global competitors like DocuSign with a customer-first approach.
They discuss Annature's rapid growth, Corey's unconventional strategy for winning customers, and why building trust and loyalty is more valuable than locking businesses into contracts. They also explore Annature's partnership with Pinch Payments, how combining digital signatures with payments is helping businesses streamline their processes, and the exciting expansion into corporate compliance.
Corey reflects on the challenges of scaling a software company, staying ahead of the competition and continuing to innovate while keeping customers at the heart of every decision. Tune in for an honest conversation about entrepreneurship, disrupting established industries and what it takes to build a successful Australian tech business.
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